Why do Companies need CRM as a part of the marketing function? – A critical view

  https://advan.in/why-do-companies-need-crm-as-a-part-of-the-marketing-function-a-critical-view/ Each and every firm needs a customer relationship manager. The CRM team aids in generating more leads, increasing sales volume, and locating new clients more quickly. You may increase marketing efficiency with a good CRM approach. CRM emphasises the significance of managing client relationships. CRM offers assistance with all of the routine marketing tasks. It supports each of their company's key functional areas. The CRM platform's data organisation makes it possible to serve customers effectively, which boosts sales. CRM contributes to improving the interaction with sales. It enables salespeople and marketers to efficiently manage marketing and sales campaigns, divide duties among departments, and instantly visualise the sales pipeline. CRM improves the coordination of sales and marketing. CRM aids in tracking performance, including average number of transactions, cross-se